Monthly Archives: April 2017

Four Underrated Digital Marketing Techniques That Work Way Better Than Many Modern Techniques

The marketing experts have always tried to apply useful marketing methods that can produce more leads for their clients. Of course, all the methods do not generate the same results. Some methods offer effective outcomes and some are simply useless. The digital marketing experts have always shared their thoughts on the top digital marketing techniques. Unfortunately, many people have forgotten to talk about some effective marketing methods. These underrated marketing techniques are still quite effective. The marketing agency Singapore values these techniques because they bring really quick, cost effective and obvious results. Those underrated marketing techniques are explained below to help you in understanding their potential.

Email Marketing:

Whether you reckon it or not, email is still a great way of grabbing the attention of the prospects. Emails take you closer to your potential customers and it provides you a way of updating them in real time so that they can get benefit from your offers. This digital marketing technique offers some great benefits, which are:

  • Return on investment: In today’s industry, outcomes are seemingly the only thing that matters. In view of this, the primary reason that most organizations put resources into email marketing is the awesome rate of profitability. Recently, the Direct Marketing Association evaluated that email marketing characteristically returns £40 for each £1 spent. Various sources have proposed that this is superior to some other ways of marketing for a larger return on investment.
  • Immediacy: Because of the quickness of email, a business can begin getting results in a few minutes of its mails are going. One day deal is a splendid marketing trick which can be applied via email, as it makes an intellect of the importance and persuades endorsers of make quick move. Organizations normally need to hold up for many weeks until they see deals come in as a consequence of print or display marketing, but yet they don’t get source behind the leads.
  • Global approach: Email marketing is the only cheap way through which you can attract the prospects across your nation. It does not take too much time in informing your prospects about the value of your services and products.
  • Easy to share: Users can forward splendid offers and discount details to their colleagues in just one click. You can’t find other marketing techniques which can split as successfully as email marketing.

CRM Development:

The prime intention behind custom CMS/CRM development is increasing business and maintaining long lasting relationships with the customers. By providing leading customer relationship management solutions, digital marketing agency in Singapore is building a good credibility in today’s IT market. It becomes quite easier for the large and small business organizations to handle numerous clients together, when they hire a CRM expert. The expert digital marketers offer the clients with CMS/CRM customization solutions, which can create a strong bond between the service provider and the customers. The business owners can understand the behavior and the needs of the clients by applying the CRM techniques.

If you are operating an online business, your business completely depends on customer satisfaction. How will you know the clients are enjoying your services? You can do it only by using the customer relationship management tools. There are chances that you may lose some important prospects because of unsatisfying services. The CRM technique can help you in recognizing their expectations with your company. Once you knew it, you can make some significant changes in your business policies to retain the customers. Thus, you can establish a better relationship with your customers and encourage them for buying more products.

Responsive design:

Responsive design refers to designing a website which works well and looks awesome on phone, desktop, tablet. Responsive design also allows you to stretch your site and still make it look awesome when viewing on any preferred device. The expert web designers usually work out what’s paramount, starting with the design of your mobile interface and adding more detail with bigger screens. They also consider the type of the actions visitors usually take on your site, which might be clicking on a desktop or swiping on a tablet, to use the website.

What Challenges are solved through Responsive Web Design?

  • Upgrading both tablet and mobile viewing experience for your website visitors.
  • Using the same website to serve the mobile users and desktop users.
  • The fluid grids usually work as an extension of layouts that are liquid – usually in a great way which fits elements into small and huge screens naturally.
  • The responsive web design often works through the CSS and therefore you can get the advantage of having content management skills.

Now every internet user gets the best web experience because he or she visits a site that is built especially for his/her device. That’s what changed and that’s what helping the digital marketer in attracting more customers.

Content Marketing:

The Digital Agency in Singapore sorts-out all these problems related to blog or content services by applying writers, who know your organization very well. They research and find things like what sort of shadings will be perfect and which write-ups can lure your prospects. They remain ready to understand the role of your prospects before uploading any write-up or ad for interaction. The expert writers prepare sample write-ups and test them before uploading. The marketers also publish the content on other sites like PBN sites and directories to increase the number of visitors on the client’s site.

The digital marketing geniuses always ask their employees to apply these four online marketing techniques, whenever they work on a new site of a business. All the four techniques can generate better leads than other modern techniques. The digital marketing services don’t charge an expensive price for applying these promotional methods. Therefore, many small and medium sized business organizations depend on these four digital marketing techniques for the increment in the sales. The marketing agency in Singapore always uses these four underrated marketing techniques to meet the marketing demands of clients. Of course, the clients get impressed when they see a quick progress.

Assessing Proposals and Before Selecting a Marketing Agency

If you have the intention of engaging a marketing agency in Singapore, the first step will be contacting them and requesting proposals. As mentioned in a previous article, do not just contact 1 or 2 agencies, contact at least 10 of them. Once you have sent out your brief, whoever is interested in your business portfolio will get back in touch with you to give their proposal. Even though any digital marketing agency in Singapore may not give the price details at first, they will give the services that are offered by them.

Once you get all the proposals from the interested agency in online marketing in Singapore, you can have a meeting with your partners or whoever is helping you in this business. This process will further narrow down the list of marketing agencies.

Then there should be a brainstorming session with every potential marketing agency in Singapore, on the list. This is to know their norms, conditions, and most importantly their professionalism or expertise in this field. By the end of this session, you will also know the budget you have to keep aside for marketing.

The last step comes in deciding the best agency in digital marketing in Singapore from your list. For this, you should arrange a meeting with your partners (if there are any) or employees who are hired for engineering a marketing strategy.

Once the digital marketing agency in Singapore that you are going to hire is finalized you can start the preparations from your side. The first in that is contacting the particular agency to come into a mutual contract. This time the agency will be sending business development team along with the legal team to draft a contract with you.

Before selecting an agency there will be something that attracted you and could not leave it unnoticed. The agency should be professional, experienced, and committed towards their work. As I mentioned earlier there will be some agencies that do not even care to respond to your queries. This can be due to several reasons but the agencies who do not show any interest in the work can be ignored and do not contact them again asking for their response.

After signing the contract

After both the parties signed the contract the agency starts the work. For this, their strategy development team will have to set up several meetings with you. This is same as in software development where the development company contacts the customer to know their requirement. Here, you will have to give all the details about the nature of your business, how you want to carry on with it, and what are your future plans. Based on this information the agency that you have hired for digital marketing in Singapore will draft a plan for you to review it.

Following all the above mentioned steps will ensure that you are getting the service of the best agency that does online marketing in Singapore or in your locality. This will also ensure a profitable teamwork between you and the marketing agency. All the best for your business!