Monthly Archives: February 2017

Getting Started with an Online Marketing Agency in Singapore

Starting a business is no child’s play. If starting a business is already a tough thing to do, sustaining it is even difficult. Most people start a business because they are passionate about it. Once in, they realize that it calls for more than just passion to run it. While passion keeps you going as the driving force, there are other facets of the trade that needs to be taken care of. Often in a bid to optimize costs, businesses tend to neglect the importance of marketing. Henry Ford was spot on when he said: “A man who stops advertising to save money is like a man who stops a clock to save time”. This was quoted at a time when advertising options were quite limited, a generation when the concept of online marketing was not even in existence. Print media served as the major advertising destination then, not anymore.

Why do I need one?

With the evolution of the internet and other digital media, advertising your business worldwide has become easily accessible. So, if you are a startup in Singapore you will need the help from a marketing agency in Singapore to build your brand. But there are advantages and disadvantages for this type of advertisement. There are several factors that you have to take care before deciding on a digital marketing agency in Singapore. Brand building exercise is both an interesting as well as a tedious act. Hiring a digital marketing agency in Singapore is not going to be an easy walk in the park. After all, you will need the agency even after the first marketing works because maintaining the brand name is also important. There should be a step by step plan to find out the best agency that does digital marketing in Singapore. You have to consider many factors and here, in this article, we will look into these aspects.

Shortlisting agencies

Compile a list of potential agencies in your locality so that you can narrow down the list later. I would suggest you to have at least 10 to 15 agencies in the list.

Check for the facilities provided by each agency on their website. While doing this, check whether the websites have all the features that are needed for a successful agency that does online marketing in Singapore.

Since the digital marketing hugely depends on the Search Engine Optimization, the websites of these marketing agencies also will be optimized according to that. So, if you are able to get the particular agency listed in the search results it means they really know what digital marketing is all about.

Next step is sending or submitting your query to these agencies. Try to contact through the ‘Contact us’ page of their official website. If you are not able to get the contact details from the website it is better to check with them only at the end if you are not able to find anyone for your job.

Depending on the number of responses you get the list gets narrowed down. You will see agencies specialized in digital marketing in Singapore offering personal meets or phone conversations to get to know more about the business. Usually, an experienced sales manager or the CEO himself will be contacting you to know about your business and requirement. Be absolutely sure of an agency’s capabilities before engaging them.